Next month we will reach the milestone where the number of active Mobile devices is equal to the number of people in the world. There are many people with more than one active mobile device and there are others who have no devices so the number of active devices will still keep rising for some time to come.
Embedded below is a presentation by Tomi Ahonen in MMAF 2013, you can see all the presentations from the event on Slideshare here.
Looks like Augmented Reality (AR) is getting hot, just in time for Christmas. I wonder how many products will be sold based on AR. As I suggested in an earlier post, there may be 1 Billion users by 2020. Here are the videos:
Some 4 years back, I posted my first presentation here, titled "LTE Femtocells: Stepping stone for 'killer apps' presentation". I had couple of apps in mind that I thought could benefit from both LTE and Small Cells (or Femtocells to be specific).
The first was your phone acting as a Wireless Hard Disk Drive (HDD) that can be used to store things remotely in a server somewhere. This is similar to what is known as the Cloud nowadays.
The other day when I read why LTE is suitable for cloud connectivity, I could see that my old idea could start to become a reality. The article is here. Selective abstract as follows:
The LTE network lends itself well to cloud connectivity because it:
provides high-bandwidth connections
is IP- and Ethernet-oriented, the technologies used to connect to the cloud and within data centers
offers tools that operators didn't have in 2G and 3G (such as more granular ability to manage traffic flows and a better, DPI-based view of traffic running on the network)
features low latency, which is vital to the small flows and sessions that characterize M2M communications.
The rise of both cloud services and LTE creates a virtuous cycle. Cloud services continue to grow, which helps operators sustain their LTE business model. That growth enables them to accelerate LTE investments. Then operators can support new types of enterprise services, including cloud-based applications.
To take full advantage of this opportunity, operators have to deploy the right backhaul infrastructure. In addition to IP awareness and content awareness, the right backhaul network can leverage the technical advantages that LTE presents:
flattened architecture that helps distribute compute and storage resources
seamless migration from 2G and 3G for various physical mediums and networking protocols
an increase in capacity that starts to put mobile connectivity on par with fixed broadband access.
My reasoning for Small Cell here is, in most cases when you are doing operations that require large amounts of data to be transferred, you will be indoors, either at home or in office or in a low mobility scenario. The requirement for high security and at the same time high speed data transfer that should not be affected by other users in the cell (capacity issues) can be easily solved by using a Small cell (Femtocell for indoors, Metrocell for outdoors).
The other application I had in mind was the Home Security System. I read the following on TotalTele the other day:
3UK's wholesale division on Friday detailed plans to capture high-margin machine-to-machine traffic by partnering with service providers that are likely to have higher-than-average bandwidth requirements.
As a 3G-only operator, the company cannot go after high volume, low margin M2M traffic because it typically only requires a 2G connection. However, there are opportunities to use its 3G network to address more data-hungry verticals that will generate higher traffic volumes.
"The margin on one CCTV M2M connection is more than 50 times bigger than the margin on a smart meter connection," claimed Tom Gardner, lead wholesale manager at 3UK, during Breakfast with Total Telecom in London.
"There is one CCTV camera for every 14 people in the U.K.," he said. "If I can put a SIM in every one of them I'll be a very happy man."
3UK, which on Thursday launched its Ericsson-based wholesale M2M platform, sees a big opportunity in CCTV, particularly for mobile and temporary installations at festivals, for instance. Other potentially lucrative sectors it has identified include digital signage, back-up for fixed Internet connections, and backhauling WiFi traffic from public transport.
I am sure some of you may be thinking that '3' UK uses HSPA network, not LTE, which is true. The point here is that it could be done better using LTE and Small Cells.
The reason for using LTE would be to provide higher data rates, meaning that information can be sent faster, with higher resolution and more regularly. This will help identify the problems earlier. If the CCTV is used indoors or in high usage areas, it would make sense that it connects via Small Cell to avoid creating capacity issues in the Macro network.
Here is the embed again, of my old presentation just in case if it interests you:
This is an advertisement from Philips about their personal wireless lighting system called Hue. This is also the reason why we say that in future everything would be connected and with its own IP address (though this is not the case in Hue).
With Internet of Things (IoT) becoming more mainstream, it would be interesting to see these things becoming more popular and we will hopefully see more interesting apps.
Interesting table from the 4G Americas presentation about data consumption by different streaming apps. With LTE getting deployed and tablets becoming popular, I wont be surprised to see 1GB allowance consumed in couple of days. In a blog post on Verizon Wireless website earlier they had mentioned that 4GB data bucket will be minimum that is needed. In the end I think we may all stick with the trusted and reliable WiFi for thats fast and free!
We are living in amazing times where we can do things we could have just dreamt of 5-10 years back. I came across the following video:
This gives hope to the third world where a lot of our old non-smartphones are ending up. In fact this reminds me of Mexapixel Microscopy that can possibly have numerous applications.
There was an interesting presentation recently in the Future of Wireless Conference that was very well received and had people discussing it on twitter and in the event. Its embedded below (download from slideshare)
Sometime back I created a OTT Stats, Facts and Figures presentation for the FWIC conference and in that revealed the shocking figures of how popular the OTT messaging have become and how its impacting the operators worldwide by cannibalising their revenue. Below is a presentation by Dean Bubley from Disruptive Analysis who believes that in light of the OTT messaging apps eating into operators profits, Telco-OTT strategies are inevitable. Its not the question of 'if' but 'when'.
@marekpawlowski: Full house for #fwic, sign of thriving, continually expanding mobile industry in Cambridge
@Qualcomm_UK: "Mobile is the largest technology platform in history" – #Qualcomm’s Joe Barrett at #FWIC keynote
@JawadAbbassi: Globally: 1 million new 3G connections are added on a daily basis. Source: @Qualcomm_IAR
@najeebster: 3.2bn 3G connections by 2016 Joe Barrett from Qualcomm at #FWIC
@geoffmccormick: data traffic to grow over 1000% in the next decade.
@Qualcomm_UK: “Consumers expect the amazing” – Joe Barrett of Qualcomm
@cambwireless: Joe Barrett from @Qualcomm_UK keynote 3.4 billion 3G connections by 2016, 1000 x growth in data by 2020
@Qualcomm_UK: #Snapdragon processors are used by 50+ manufacturers, in 340+ devices with a further 400+ in development – Joe Barrett, Qualcomm
@ndahad: The significance of mobile technologies globally, particularly emerging markets, & more smartphones to the masses http://ow.ly/i/IVvF
@Alliantus: Interesting first session. Powershift. New spectrum. More base stations - smaller & deployed to offload traffic - bring net closer.
@marekpawlowski: Does Qualcomm's Alljoyn hold possibility of internet of things network which meshes to become stronger the more entities which join?
@marekpawlowski: Qualcomm's Halo transferring kw power wirelessly over air gaps to charge cars. A final untethering of humans from power sockets?
@ndahad: Mobile - the digital 6th sense
@Alliantus: very interesting scene setting by #joebarrett #qualcomm one of best conference starts ever - on the button and no sales pitch. FAB.
@dw2: Note to self: learn more about http://www.qualcommhalo.com/ the Qualcomm Halo wireless charging system for cars mentioned by Joe Barrett
@geoffmccormick: biggest challenge for wireless auto charging is not the tech but the system. New behaviours and challenges abound.
@RichardTraherne: Further support for small cells to solve cellular access problems, at Future Wireless International Conference
@zahidtg: Connected car by Qualcomm at #FWIC
@Qualcomm_UK: Hey, @CambWireless #fwic and want to see the video #Qualcomm’s Joe Barrett talked about this morning?:
Joe Baratt's presentation is available here and the video is here.
@bensmithuk: Listening to Olaf Swantee (Everything Everywhere CEO)
@Alliantus: everything everywhere #Olafswantec CEO. Partnering for #4G. Built for data. More speed 4-6 times faster in lab. Latency improved.
@najeebster: Olaf Swantee, CEO, Everything Everywhere reckons this 4G stuff can provide connectivity equal to fixed-line broadband, hmm
@Alliantus: 4G tool for proving connectivity. Part of solution. Data growth rates 250 times in past year - smart phones and smart data.
@roryponeill: CEO Everything Everywhere Olaf Swantee "I'm staggered by the continuing growth of data. We can't cope with 3G...we must go 4G"
@cambwireless: Olaf Swantee, CEO, Everything Everywhere speaks at #fwic "Growth rates of 250% in data on the network every year"
@Alliantus: UK more dependent on services than any other because of service culture. Infrastructure needs to be improved - UK early adopters.
@kumithiru: wonder what percentage of EE's UK customer base using data hungry devices use them at home? 50% 60% 70% ?
@najeebster: 4G carries a stronger signal even cell edge, will help to solve rural broadband issues
@rob_symes: olaf swantee says there would huge job creation by next gen 4G network
@roryponeill: Olaf continues "Britain is reliant on digital service industry - no.1 contributor to GDP - yet 40 other countries have 4G already"
@Alliantus: #fwic reason delay because industry is sweating assets in UK. Big capital expenditure has not come. ROI? Not enough profit? Hard to believe.
@BrianIsATwit: Olaf Swantee #fwic 4G use cases are video, TV and real time gaming. B2B cloud services. M2M also driving new apps.
@BrianIsATwit: Olaf Swantee at #fwic inferring UK economy impacted by poor fixed and mobile broadband. 4G positive investment impact £5bn & 125K new jobs.
@Alliantus: #fwic ironically really poor O2 service here. Blocking tweet on everything everywhere? Or just because it is about #4G?
@Alliantus: role of lawyers in causing delay? Are we destined to be laggards and not leaders because of cyclical nature of Tech adoption?
@Alliantus: can be back on track quickly. Already have a 3G network? Many users think they are on 4G already.
@Alliantus: thought provoking talk. Really believes in focusing on customers. Passion. Making experience better. Good operator perspective.
@marekpawlowski: Refreshing to hear Olaf Swantee prioritising fundamental improvements to network quality over 'tariff gimmicks & loyalty points'
@marekpawlowski: However, concerned by Swantee's faith in 4G to solve rural access. Unlikely economics will be any different than any proceeding 'G'
@marekpawlowski: Challenge for Swantee will be moving from sales culture of pushing 'broadband' & 'smartphone' SKUs, getting closer to customer reality
@cambwireless: Olaf Swantree stresses the economy is dependent on digital infrastructure. 40 countries rolled out 4g already - uk falling behind
@BrianIsATwit: as a rural dweller my fixed and mobile experience terrible. don't doubt 4G capability but do doubt deployment and economics.
No Slides. Video of Olaf Swantee is available here
@Alliantus: #paultaylor #google. Text to speech. Can't tweet because of sensitivity. Confidentiality works both ways Google.
@geoffmccormick: is there an irony in google asking for privacy ??? Txt to voice google insider info coming soon (I hope).
@eurocomms: Interesting... Google engineering manager asks #fwic if his speech can remain confidential ahead of upcoming developer conference
@geoffmccormick: voice input needs visual confirmation. Interesting point made by google.
@eurocomms: Apologies to all those asking re Google at #fwic - WiFi ironically pretty poor... – talk was mainly about developments in speech technology
@Lautarinho: Amusing efforts by Google to keep information at a major conference private it seems.
@Brill_Brum: Muppet!... Google engineering manager asks #fwic if his speech can remain confidential ahead of upcoming developer conference
@rpctelecom: Paul Taylor of Google gave an interesting talk whose title he doesn't want mentioned and said some interesting unreportable things
@rpctelecom: By the way, Paul Taylor of Google needs @connectifyme to solve his hotel Internet multiple-device problems
No Video or Slides for presentation by Paul Taylor, Engineering Manager, Google
ZG: Since the Google I/O 2012 is already over, I dont see why this cannot be shared now. I will add the pictures at the end of this post.
@Alliantus: Interesting panel discussion. Femtocell for capacity? Will we as consumers spend the money themselves?
@cambwireless: Panel session @DavidCleevely pushes femtocell opportunity for new business model
@rupert_baines: @davidcleavely at #fwic on need for #smallcell how femtocells create opportunity & new business model for carriers: economics view not tech
@cambwireless: Panel Session Olaf Swantree says femtocells are part of the equation
@marekpawlowski: Good point about expediting uptake of femto cells by operators recognising & discounting femto use in tariffs. Few currently do.
@JawadAbbassi: 50% of #cellular users in the #UK still do not use a #smartphone
@roryponeill: Olaf "we still have 50% of our customers in the UK who don't have smartphones" <--this game is not over ;)
@marekpawlowski: Swantee: As internet becomes personal, people resist advertising. Digital advertising works only when it helps users complete missions
@Alliantus: Chewing on ideas surrounding the evolution of the device. Rory O'Neill RIM.
@najeebster: Future of wireless by speaker from RIM. Vaguely ironic?
@najeebster: RIM - there are still CIOs that think response time to an email in over 48 hrs is OK
@Alliantus: predictive conversations can impact on way we communicate. Conversations will be written across multiple devices. Simplifying life?
@zahidtg: Is this the industry challenge?
@kumithiru: @roryponeill that's a big percentage. Vodafone recently referenced only 27% of European customer base are smartphone users
@geoffmccormick: great talk by @roryponeill of rim. Concise explanation of the role of device innovation and associated experiences. Well done !
@Alliantus: plenty of room for innovation in the market. Incredible growth potential. More of a bb pitch than generic piece about industry.
@najeebster: very decent spiel by @roryponeill that there's room for more than 2 players in a $1.4Tr mkt
@Alliantus: global market is aggregation of lots of local markets. Interesting concept worth noting.
@marekpawlowski: A vision of Blackberry at heart of internet of things, using back end to predict, mediate conversations & transactions by @roryponeill
@marekpawlowski: Not sure I agree with @roryponeill that digital simplifies conversations. Rather allows us to deal with more simultaneous complexity
@JawadAbbassi: According to #Blackberry, globally #smartphones make up 23% of total cellular handsets.
Rory O’Neill, Vice President of Software and Services EMEA, RIM presentation here and video here
@Alliantus: RichardJacklin #anite my god its full of stars. iPhone created new form factor. Much reduced range of models. Is this a trend?
@Alliantus: Model range dip in 2011. Seen across all devices as shift in vendors.
@rob_symes: data prices must rise by 40 percent to make up for loss of voice and messaging
@dw2: Liked the Arthur C Clarke 2001 references in Richard Jacklin's #fwicinnovation talk. I'll have some more in my debate pitch tomorrow :-)
@mattablott: Some interesting studies on operator 'device ranging' by Anite
@dw2: Richard Jacklin's summary of Samsung's recipe for device success: experiment rapidly with multiple approaches + smartly observe market
@marekpawlowski: Hearing how differentiation moved to software. Is it that users don't want differentiated hardware or just it is currently uneconomic?
@sdfriedner: Hot topics at #FWIC How will devices, particularly smartphones evolve in the future and what will be the differentiator?
@marekpawlowski: Asked: is great RF performance a UX differentiator? Yes, but not at point of sale! Becomes relevant once you own, when it's too late!
@marekpawlowski: Revealing reaction to Q about improving sustainability by keeping, upgrading handsets longer. "Our industry is based on consumption."
@zahidtg: Interesting analysis of cost/defect by Richard Jacklin of Anite
Richard Jacklin, Business Development Director, Anite; presentation here, video here
@rpctelecom: Of the around 40 speakers and panelists at #fwic as far as I can see only 3 are women. Hmmm says something about our industry I fear.
Track 1: Four Pathways to International Business Growth - Chaired by John Davies, UKTI
@cambwireless: Finbarr Moynihan at Mediatek says smartphones will have 60-70% of market with 100 dollar smartphone possible
@ndahad: the opportunities for mhealthcare. Professor Chris Lowe presenting on 2nd day of conference
@ndahad: what physicians typically looking for patients to track or monitor at home. Thousands of apps already available
@marekpawlowski: Perhaps there's no such thing as mHealth, just millions of distinct design challenges which, we hope, have some common tech solutions?
@ndahad: mhealthcare - the mhealth ecosystem
@marekpawlowski: Wealth of healthcare insights from Chris Lowe. Particularly the interest in doctors for using digital to facilitate more collaboration
@marekpawlowski: Also how greater self monitoring by patients could aid resource planning and epidemic response in the health system
@ndahad: big opportunity for mhealthcare solutions is in diabetes monitoring, 400 million affected worldwide, figure set to double in 10 years
@Alliantus: everyone saying what a fantastic job #ChrisLowe from Uni. Cambridge did this morning. Talking about mHealth
Prof. Chris Lowe, Director, University of Cambridge; slides here, video here
@kumithiru: Given voice to text keynote at yesterday's #FWIC fun to see@MatthewPostgate start with a Siri slide today
@Alliantus: How is mobile broadband changing broadcasting. A personal journey. Key enabler to redefine operating context. Industrial revolution.
@Alliantus: Towards a new broadcasting system. Universal. Live & on demand. Creation & curation. Immersive & pervasive. Shared and personal.
@Alliantus: Trend towards immersive and pervasive Tv. People want to be part of the service. Aunties view not the only one.
@Alliantus: Mobile equalised productisation with BBC content. No longer after thought.
@kumithiru: BBC 1-4-10 strategy for online service provision
@zahidtg: The 1 10 4 concept by BBC at #FWIC - 4 stands for 4 screens
@zahidtg: 50% of iPlayer access is now on 3G
@bensmithuk: BBC working on companion apps to play-out live in sync with programming including shows like Frozen Planet.
@Alliantus: is the broadcaster creator or curator? What is its role with user generated news, eg?
@BrianIsATwit: BBC #fwic future tech roadmap for broadcasting. LTE broadcast mode important.
@kumithiru: a lot of talk about e-MBMS in the US LTE networks good to see@MatthewPostgate of BBC deal with issue
@zahidtg: eMBMS is a research area by BBC :-)
@bensmithuk: BBC approaches for syncing 2nd screen: pure time sync, audio watermarking & syncing API interfaces (in order of 'frame accuracy')
@evolaris: Matthew Postgate, BBC: eMBMS interesting technology for broadcasters
@marekpawlowski: Matthew Postgate setting out immersive (3D, HD) & pervasive (new touchpoints) as tenets of BBC strategy
@marekpawlowski: BBC using Web sync, audio tags & home network API to link linear broadcast & companion devices. All must degrade gracefully
@marekpawlowski: Being able to link linear & companion content with frame accuracy is priority for BBC to try more creative multi-touchpoint experience
@marekpawlowski: Since iPlayer made accessible over cellular, has grown to 50/50 mix with Wifi on iPhone, but has not cannibalised Wifi at all
@marekpawlowski: However iPlayer iPad usage remains primarily Wifi, suggesting predominance of home usage
@marekpawlowski: I wonder if BBC will experiment beyond just multi-screen & start to build contextual experiences responsive to sensors & behaviour?
Matthew Postgate, Head of Research & Development, BBC; No Slides but Video is available here.
@zahidtg: Test challenges of connected car by Rohde&Schwarz
@zahidtg: We are also talking of VoLTE testing. The small note at the bottom has always worried me
Anton MessmerDirector of Subdivision, Mobile Radio Teseters, Rohde and Schwarz; slides here.
Innovation Hothouse - Chaired by Kevin Coleman, Project Director, 'Discovering Start-Ups'
@Peter_Whale: really stimulating 2 days. Head full of insights. Now the fun of connecting the dots; finding the takeaways; turning ideas into action
@vectafrank: well done@cambwireless - best yet!
Participants:
@cambwireless = Cambridge Wireless official twitter account
@zahidtg = Zahid Ghadialy
@marekpawlowski = Marek Pawlowski
@Qualcomm_UK = Qualcomm UK
@JawadAbbassi = Jawad J. Abbassi
@najeebster = Najeeb Khan
@geoffmccormick = geoff mccormick
@ndahad = Nitin Dahad
@Alliantus = Kevin Coleman
@dw2 = David Wood
@RichardTraherne = Richard Traherne
@bensmithuk = Ben Smith
@roryponeill = Rory O'Neill
@rob_symes = Rob Symes
@BrianIsATwit = Brian Robertson
@eurocomms = eurocomms
@rupert_baines = Rupert Baines
@mattablott = Matt Ablott
@sdfriedner = Saul Friedner
@Brill_Brum = Stu
@rpctelecom = RPC Telecom
@evolaris = evolaris
@RichardTraherne = Richard Traherne
@Peter_Whale = Peter Whale
@vectafrank = Frank Morris
In case you enjoyed my effort in collecting the tweets please let me know by clicking the 'Very Useful' checkbox below.
xoxoxoxoxoxoxoxo Additional Information xoxoxoxoxoxoxoxo
As I mentioned in the beginning, Paul Taylor, Engineering Manager, Google, gave us a presentation and requested that we dont share information because of the Google developer conference. As this is over now, I am sharing the pics I took for his presentation. If anyone from Google raises an objection, I will take them down :-)
It has been slow but I am getting more and more convinced that AR can do far more than what we think it can. Part of my pessimism was due to the fact that this is placed on the Peak of Inflated expectations on the Gartner Hype cycle and was predicted to go to the trough. But in the end success depends of what the available apps are like.
Part of my optimism stems from the fact that things have been changing rapidly. Take for example the 'Augmented Future' video. When I watched it I thought this would happen but maybe quite a few years down the road. Then came the 'Project Glass' video and suddenly you are thinking from 'how it would be done' to 'when will this be available'. The latest news I read was that the prototypes are being tested Google's offices.
I am sure the first few releases would be far from perfect and will have few features, security issues, etc. but we certainly think its possible. I dont know its working but it could be actually synched with a device in your pocket and is just an add on that communicates via something like Bluetooth.
In a recent event, Intel showed off their new Ultrabook features using Augmented Reality. See the video:
And there is another video of BBC frozen planet where people can put themselves with the Augmented creatures. See below:
These just go to show what can be done via Augmented reality. With more and more powerful devices that are available to us at reasonable prices, all that needs to be done is to create Apps and they will find the users trying to make most out of them.
I have already posted some videos and presentations from an event back in March that talk more about the apps and the platforms here.
The idea of 1 Billion AR users is not mine but has been used by Tomi Ahonen in a recent TEDx presentation and his blog post. The TEDx video as follows:
You can read more about Tomi's idea on Aurmented Reality in his blog post here.
The 4th Future of Wireless International Conference (#FWIC) is 2 weeks away and the main theme of the conference is "The Reshaping of the Mobile Industry". In some of the recent conferences I have attended, OTT has been one of the main topic of discussion and a concern for the operators. The operators are at the top of the food chain, whatever affects them eventually affects the other players within the mobile industry. With this is mind, we have prepared a document that collects all the figures in one place to be used as a handy reference for quoting stats and figures.
The above presentation is available to download from Slideshare here.
The agenda for the conference is available here. I am also chairing track 4 on day 1, "Where next for devices" so please feel free to join us in the discussion if devices are an area of your interest.
You can also connect with the other attendees of the conference on Linkedin here.
Finally, here is my summary of the event from last year. I look forward to meeting all of you who will be attending this event.
Over the last few months we have been thinking of so many ideas around small cells and this is something that we thought. It looks very simple and straightforward and having talked to a few small cells experts, off the record, none of them seem to be able to see anything wrong with this concept. With the 'Small Cells World Summit' just round the corner I am sure this could be something worth a discussion.
I am explaining the concept using an HSPA+ setup but there is no reason why this would not work in an LTE Setup. This is a typical connection for HSPA+ Femtocell setup with the gateway acting as a concentrator for all Iuh connections and having a single Iu connection towards the core. I have not shown CS/PS connection separately for simplicity.
We propose a 'Virtual' or 'Invisible' Femtocell concept where we think that the Femtocell is redundant but the concept can be used to avoid the coverage and capacity problems faced by the operators and at the same time avoid the 'Signalling storm', atleast on the access network side. Now most smartphones have WiFi stack inbuilt. For this concept to work, WiFi in the phone is a must. Instead of having a Femtocell in between, a modified stack could be embedded in the phone itself. The output of the phone over WiFi are the Iuh messages that can terminate at the gateway and no difference would be needed from the core network side. This is illustrated in the picture below.
The phones would also need to have an enhanced UI to be able to allow a user to select only this option when roaming. You don't want a situation where the user thinks that he is camped on the 'Virtual' femtocell and making/receiving calls while he is not and run up a huge bill.
Advantages of this approach:
The Femtocells are no longer really needed and the end customer does not require to buy a separate equipment, which is different for different operators.
The phones can be working whenever a reliable WiFi connection is available, even if they are abroad without incurring costly roaming charges.
Some operators that do not have a lot of spectrum available avoid using Femtocells as they can cause interference and black holes in the coverage.
There is no worry of a femtocell being used abroad illegally thereby causing interference with spectrum in another country.
Some security issues can be totally avoided and it would be worth for the operators that the keys being used cannot be seen by others.
A lot of people use OTT apps like Skype, Viber, Whatsapp when abroad, being camped on WiFi to avoid costly roaming charges. This approach would mean that the normal Voice and Messaging becomes similar to OTT and can help operator avoid losing out to the OTT apps.
Disadvantages of this approach:
WiFi spectrum is already congested and does not always give reliable coverage.
Security issues would have to be looked in detail to make sure this would be secure enough. Since this concept is similar to creating a VPN between the phone and the gateway, I wouldnt think there would be any issues though.
Roaming revenues are a big cash cow for the operators, most of them would be unwilling to lose this if the phones are using this approach.
I think this concept is more suitable for the Residential Femtocells rather than the other Small Cells (enterprise, metro, pico, etc.) and there will always be a need for them. The main reason being that on a large scale, WiFi is extremely unreliable, prone to interference and not future proofed. A new device may cause interference that may take forever to resolve. Operating a small cell in the licensed spectrum would always make sense and the reliability would be much higher.
If you think this makes sense please click the 'Useful' checkbox so that I know.
As a company we are always looking to engage with other companies to discuss similar ideas. If you are a company dealing with Small Cells and are open to discussing similar ideas, please let us know.
I have attended a lot of events/talks in the last month where people talked about Augmented Reality, Proximity Marketing, QR codes, etc. but nobody seems to talk about security. Its being taken for granted. For example MAC's have been said to be Virus proof and they probably are but other Apps may be infectable and in this case its the Java that has allowed a MAC botnet about 0.6 Million strong.
Some years back proximity marketing via Bluetooth was a big thing and we were lucky to be involved with couple of projects making it possible but then the Bluetooth virus came to light and people stopped leaving their Bluetooth on in public places. Doesnt look like Bluetooth based proximity marketing has gone very far since those days.
QR codes is a simple way to for advertisers redirect the end users to their websites but then recently I read that a rogue QR code can be used to redirect the end users to a site that can be used to hack their phones. The main thing pointed out is that 99% of the time QR codes are read by mobile phones and 99% of these phones are either iPhones or Android's, which can help narrow down the exploits.
There is a good chance that when there is mass adoption of these new technologies, Security is going to be a big issue. Not sure if enough is being done. If there are any pointers on security issues please feel free to comment.
Google's augmented reality glasses are real! Dubbed Project Glass, the long-rumoured lenses that show you heads-up information about the world around you have been confirmed by the company.
At the moment, Google's announcement is limited to a Google+ page
'Joyn' is the brand name for the RCS services that have been around in the name for a long while. Yesterday someone sent this link for the Fierce Wireless article that had the link to the above Vodafone video.
In theory this sounds great but in practice it may be a bit difficult for operators to sell. One of the selling point for this service is that it is going to be part of the standards so independent of the platform. Android and iOS are the two most popular platforms and more and more users are adopting them. The OTT apps are now available on both these platforms, meaning that it will have mass market adoption. If some other platforms have to succeed then they have to make these most popular apps available on their platform or they will not survive. Microsoft has been rumoured to have paid Rovio to develop the first Angry Birds for the WP platform and they may have to do the same again since the new Angry Birds space is not available on the Windows mobile platform.
In any case, Joyn may be good and it can provide enhanced services but I have a feeling that it may be a bit too little and too late to succeed.
As I mentioned yesterday, while some people think that Augmented Reality is losing its charm, Qualcomm certainly thinks that things are looking up for AR and it can only get better. They have branded their AR platform as Vuforia. A recent presentation from Cambridge Wireless event is embedded below:
In a recent event in Cambridge Wireless, one of the topics of discussion was where does 'Augmented Reality' sit on the Peak of Inflated Expectations. While one of the speaker thought that it was on the Peak going towards Trough, most of the others thought that it had already passed the trough and is now going up.
Some six months back I put a picture up from the Gartner Hype Cycle that showed that the Augmented Reality is at the peak going towards the trough.